What does a creative director do?

It depends on the industry. Wikipedia gives a broad overview (http://en.wikipedia.org/wiki/Creative_director), but in my case, I take on the responsibility of helping business owners and principles who usually don't have expertise in conceiving, designing, and promoting their Web site get where they need to go to be effective online. While a large part of that encompasses the "Web designer" hat, I like to look at things from a higher level and make sure all the moving parts are in place in their business to ensure their Web site can be successful (hence the term "director").